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Effective Date: 20th October 2024
Kraken Media ("we," "our," or "us") is committed to safeguarding your privacy and ensuring that your personal data is protected in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website [insert website URL] (the "Site").
1. Information We Collect
We may collect and process the following personal data:
Personal Identification Information: such as your name, email address, and other details you provide by filling in forms on our Site or communicating with us.
Technical Data: including your IP address, browser type, time zone settings, and other technology on the devices you use to access the Site.
Usage Data: information about how you use our Site, including the pages you visit and how long you spend on each page.
Cookies and Tracking Technologies: we may use cookies or other tracking technologies to improve your experience on our Site. For more information, see our Cookie Policy.
2. Lawful Basis for Processing Personal Data
We process your personal data based on the following lawful grounds:
Consent: where you have given clear consent for us to process your personal data for specific purposes.
Contractual Obligations: where processing is necessary to perform a contract with you or take steps at your request before entering into such a contract.
Legitimate Interests: where the processing is in our legitimate interests, provided that these are not overridden by your rights and interests.
Legal Obligations: where we need to process your data to comply with a legal obligation.
3. How We Use Your Information
We use your personal data in the following ways:
To provide and maintain our services.
To manage our relationship with you, including responding to inquiries or requests.
To personalise your experience and improve the functionality of our Site.
To send you marketing communications, subject to your consent or where we have a legitimate interest in doing so.
4. Data Sharing and Disclosure
We will only share your personal data with third parties under the following circumstances:
Service Providers: trusted third parties who assist us in providing our services, such as website hosting, IT services, or analytics.
Legal Obligations: we may share your data to comply with legal requirements or respond to lawful requests.
Business Transfers: in the event of a business transfer, merger, or acquisition, your personal data may be transferred as part of the transaction, subject to confidentiality obligations.
We do not sell or trade your personal data to third parties for marketing purposes.
5. International Transfers
We may transfer your personal data outside the UK. If we do so, we will ensure that appropriate safeguards are in place, such as ensuring that the country has adequate data protection laws or using standard contractual clauses approved by the UK GDPR to protect your data.
6. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including satisfying any legal, accounting, or reporting requirements. When your data is no longer needed, we will securely delete or anonymise it.
7. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
Right to Access: request a copy of the personal data we hold about you.
Right to Rectification: request correction of any inaccurate or incomplete data.
Right to Erasure ("Right to be Forgotten"): request the deletion of your personal data where there is no valid reason for us to continue processing it.
Right to Restrict Processing: request that we restrict the processing of your personal data under certain circumstances.
Right to Data Portability: request the transfer of your personal data to another service provider.
Right to Object: object to the processing of your data where we rely on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent: withdraw consent where processing is based on consent.
To exercise any of these rights, please contact us at andy@kraken.media. We may request proof of your identity before processing any such requests.
8. Cookies
We use cookies to enhance your experience on our Site. Cookies are small data files that are placed on your device when you visit a website. You can adjust your browser settings to refuse some or all cookies. For more details, please see our Cookie Policy [insert link if applicable].
9. Data Security
We take reasonable precautions to protect your personal data from loss, misuse, unauthorized access, disclosure, alteration, or destruction. However, please be aware that no method of transmission over the internet is completely secure.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with the updated effective date.
11. Complaints
If you believe your data protection rights have been violated, you have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues, at www.ico.org.uk.
12. Contact Us
If you have any questions or concerns about this Privacy Policy, or if you wish to exercise your rights, you can contact us at:
Email: andy@kraken.media