Why I Stopped Doing Fake Testimonial Videos
And What I Offer Instead to Win More Clients
Let’s be real—if you’re a creative freelancer or run a service-based business, you’ve definitely had a prospect come to you with a weird request.
For me? It’s fake testimonial videos.
I get asked to do them all the time as a spokesperson and video producer. And every single time, I say no.
Why? Because your reputation is everything.
I won’t sell my soul—or my credibility—for a quick buck. But just because someone wants a fake testimonial doesn’t mean you have to walk away empty-handed.
In fact, those "dead deals"? They’re goldmines—if you know how to dig.
Let me show you how I turn declined jobs into loyal, high-paying clients by repurposing what they think they want into something they actually need.
The Hidden Opportunity in Every “No”
Let’s break it down.
When someone asks for a fake testimonial video, what are they really asking for?
They want social proof.
They want more conversions.
They want trust—and fast.
They just think a testimonial is the way to get it.
But here’s the thing: audiences are smart. People can smell a fake testimonial from a mile away. And when they do, it kills trust and tanks conversions. Not great.
Instead of saying “sorry, I don’t do that,” I flip the script.
Ask What They Actually Want
Think of it like this:
If someone comes to you and says, “I want to buy a horse,” you don’t just sell them a horse. You ask why.
“Oh, I need a way to get around,” they say.
Well, maybe they’d be better off with a bike. Or a car. Or a teleportation device (one day, right?).
Same with clients. If they say “I want a testimonial video,” ask what they’re really trying to achieve. Usually, it’s one of three things:
- Build trust
- Increase conversions
- Make more money
So you dig in. Get to the root of their problem. Then offer a better solution.
What I Offer Instead (That Actually Works)
When a client comes asking for fake testimonials, I pitch them something that actually helps:
✅ A well-scripted VSL (video sales letter) that handles objections and builds trust
✅ A solid explainer video that positions their product as the solution
✅ Social proof alternatives like referencing studies, market research, or industry stats
For example, instead of pretending "customer John" said your product boosted his business, I might say:
“Studies show that adding a spokesperson video to your landing page can increase conversions by up to 60%.”
That’s real, powerful, and persuasive.
And it positions my team and me as experts who care about results—not just getting paid.
Why This Works (And How You Can Use It)
This strategy works because you're focusing on outcomes, not just deliverables.
You're not just a designer, a copywriter, or a video producer. You're a problem solver.
So the next time someone asks you for something that doesn’t align with your values (or your service list), ask:
- What are they really trying to achieve?
- Can I help them get there another way?
- Can I position my offer to solve that problem?
If the answer is yes—you’ve just turned a dead lead into a loyal customer.
Final Thoughts
You don’t need to compromise your integrity to make good money as a freelancer. In fact, your values can be your superpower.
At Kraken Media, we help creators and business owners grow through ethical, high-impact video content that builds real trust and drives real results.
Ready to upgrade your messaging with something that actually works?
👉 Explore our video services
👉 Book a free discovery call
👉 Or drop us a message and let's talk strategy